Improving awareness through promotion.
Not only is it important to answer questions on your website, but it is also essential to create as much awareness as possible. The more your members see, the more they will know! The more information you provide on your website, the easier it will be for communication and visibility.
Digital Memberships as a Benefit!
We want all members to be informed, but we also want them to be excited! Digital membership cards are a huge perk! It's great to present the offering of digital membership cards as a benefit to members.
The Museum of Contemporary Art Denver added digital membership cards as a listed benefit on their many different membership programs. This is another way to make your digital membership cards more visible outside of the FAQs page.
Digital Membership Tutorial
Frist Art Museum went so far as to add a video tutorial to their Membership FAQ page to demonstrate how members will download their cards. Providing a step-by-step guide for your visitors will ensure even smoother usage and integration.
It also demonstrates to non-members that your institution is taking advantage of advanced and efficient technologies.