Digital Marketing Follow
Strategy for social media and beyond.
Let's to get visitors excited about your app before they even set foot in your museum. We're here to ensure that you're utilizing your digital media tools to their fullest potential.
Facebook is the main forum for multiple points of interaction — from photos to edutainment (educational entertainment). It allows you to share announcements, photos and videos to get your visitors excited about the app. Furthermore, you have the ability to share events, such as an app launch party.
WRITTEN POST IDEAS
- Experience Your Museum Name like never before. We've teamed up with Cuseum to create our very own mobile app, launching December 21.
- We’re excited to announce that we’re partnering with Cuseum to bring you a new and interactive way to experience our collections. Stay tuned for more info about our exciting new app!
- Today's the day! Our app is live, and we're so excited for you to experience Your Museum Name in a whole new way.
- Can't get enough Your Museum Name? Our new app has tons of exclusive content about your favorite pieces. Artist interviews, interactive tours and more are just a download away.
- Our app is growing, and Collection Name is the latest addition. Come check it out and learn the untold stories of your favorite pieces.
- Sometimes, it's okay to play favorites. Like any art piece on our app to add it to your personal collection of favorites.
CUSTOMER EXAMPLE
We are very excited to offer our visitors a mobile app designed by Cuseum for Hair in the Classical World! If you can't make it to the exhibition, please download the app and take a virtual tour of 14 objects on display!Posted by Bellarmine Museum of Art/Walsh Art Gallery on Tuesday, October 6, 2015
Twitter is all about real-time information. It connects you to the latest stories, ideas, opinions and news about what your audience finds interesting. This is an excellent platform to spread details about the launch and, moving forward, updates about the app. Moreover, with the new polling feature on Twitter, you can directly poll visitors about their favorite features of your app.
TWEET IDEAS
- Experience #YourMuseumName like never before. We've teamed up with @Cuseum to create our very own mobile app, launching Dec. 21.
- We’re teaming up with @Cuseum to make your next visit more interactive. Stay tuned for more info about our exciting new app!
- What's in store for the new #YourMuseumName mobile app? Interactive tours, maps and more. Launching Dec. 21: URL.
- Today's the day! Our app is live, and we're so excited for you to experience #YourMuseumName in a whole new way. APP-URL
- It’s a new age for #YourMuseumName. Download our app, and come be a part of it! APP-URL
- Medieval art, modern technology. #GalleryName is the latest addition to our app. APP-URL
- We're updating our app, and we need your help! What would you like to see next?
[MORE TOURS]
[AUDIO FEATURES] - New app feature alert! We've added exclusive artist interviews. Download our freshly updated app today to have a listen: APP-URL
- Sometimes, it's okay to play favorites. Like any art piece on our app to add it to your personal collection of favorites: APP-URL
CUSTOMER EXAMPLE
Thx to @Cuseum, we now offer a free iPhone app to guide you through our current Lafayette exhibition. Check it out: http://t.co/uTkQfLGjZw— Boston Athenaeum (@bostonathenaeum) August 18, 2015
Instagram is perfect for image-friendly businesses and raising audience awareness. You may choose to share pictures of a gallery incorporated with the museum or perhaps of visitors engaging with the app. We also encourage you to include the app link to your app in your Instagram bio, given restrictions on including links in photo captions.
CAPTION IDEAS
- Get ready to experience #YourMuseum like never before. We've teamed up with @Cuseum to create our very own mobile app, launching December 21.
- Medieval art, modern technology. #CollectionName is the latest addition to our app.
- Is that someone using our app in the #GalleryName? Download our new app to unlock exclusive content about your favorite pieces.
PHOTO IDEAS
Let your followers in on the process by sharing pictures of iBeacon installation to what the app looks like used in a gallery space. You might also consider posting graphics we provide to you to your page, such as a mock-up of the app. Finally, you can also use pictures you already have of your museum. For instance, share pictures of galleries/collections/objects as they are added to your app. You could even make a daily Instagram countdown leading up to your launch day by sharing photos of your museum with a text overlay of days until the app release.
CUSTOMER EXAMPLE
Official Website
We recommend at least making an announcement if not adding a permanent info section about your app to your official website. The key components to include are as follows.
Explanation of key features. Does your app include an original artist interview? A tour of a special exhibit? The ability for users to comment? This is an opportunity to position your app a unique cultural experience for prospective visitors, and to get existing members intrigued by this new venture.
A link to download. Direct visitors to where they can download the app. Cuseum provides you will directions to create links that go directly to your app page on the App Store or web app.
A visual component. Cuseum also provides you with simple, clean, well-designed images tailored to your app. Feel free to include any of our icons or graphics your app.
A simple graphic that could be embedded in a web page or shared via social media.
